Netflix | O Matador | Premiere

Netlflix wanted to make a premiere for her first Brazilian movie, The Matador, then asked TM1 to develop a big party for that moment. At the time I was art director of the agency and together with the planning Eduardo Rangel and another art director Eduardo Abreu, we created a premiere full of surprises, the guests did not know that would have a party after the screening and then when the film ended, we opened the doors of the party with  a forro band (a style of Brazilian music from the north of Brazil) playing and the sets of the series making the party of the party decoration. At the exit the guests won a cordel (Cordel are leaflets containing popular poems, displayed for sale hanging on ropes or twines, which gave rise to the name. The string poems are written in rhyme form and some are illustrated.) of the story of the character Cabeleira, illustrator for me as a thank you gift to the guests of Netflix.



EN
How to launch the first fully Brazilian movie from Netflix in an incredible way? It was where the TM1 agency came in to produce a premiere and I as art director contributes to that experience. We created a premiere full of surprises, where the guests did not know what was going to happen, soon after the movie finished we opened the doors to a party with a Forró band (typical north brazilian music) and the scenarios of the series doing all the decoration of the party. On the way out the guests won a string of the story of the character Cabeleira, illustrated by me as a thank you gift to the guests of Netflix.

POR
Como lançar o primeiro filme inteiramente brasileiro da Netflix de uma maneira incrível? Foi onde a agência TM1 entrou para produzir uma première e eu como diretora de arte contribui para essa vivência. Criamos uma première cheia de surpresas, onde os convidados não sabiam o que ia rolar, logo após o filme terminar abrimos as portas para uma festa com uma banda de forro e os cenários da série fazendo toda a decoração da festa. Na saída os convidados ganharam um cordel da história do personagem Cabeleira, ilustrado por mim como presente de agradecimento aos convidados da Netflix.





Check out the video from the event.
O MATADOR | PREMIERE | NETFLIX​​​​​​​​​​​​​​






















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