After period of research and analysis on the brand and the category, Dog Chow
repositioning itself in the market, so the company decided to make an event to
present re-launch, a new concept and generate experimentation and learning
about the products to the main customers.
I was the art director, illustrator and art finalist of this project, it was very cool
to participate in this project and be part of an event for the behalf of animals
and there is no way better to show that if is not with cute illustrations.