Smith du Nord
Developed for a clothe’s brand called “Smith du Nord” this project had as goal combining elements from both Canada and Emirates, the homeland from its founders. On the purpose of expressing a bit of this mixture, they’ve come up with the idea of a mascot.
Bats then were the chosen animal to express a few personalities and the brand itself. And each one of the bats illustrated are capable of showing their own personalities, the bossy one, the trouble maker, the fearful, and the hero wannabe.
A tower, previously designed by the mother of one of the brand’s owners, was specially redesigned bringing new elements, such as Canadian trees, camels, mushrooms. The whole concept was representing a mystical place in the middle of the Emirates desert.